Prinking in Pindan
'A passion for denim and desire for a dependable jean' was the catalyst for Kimberley local Isabella Thrupp to create denim brand Prinking in Pindan. The recent launch of the durable, comfortable and flattering women’s jeans received an overwhelming response, almost selling out in 15 minutes. Talk about a way to kick off!
Isabella spent months creating, sampling and testing the perfect first style of jeans, ‘The Relaxed Pindans’, aiming for something that could endure a hard day’s station work and still look good out on the town. It’s probably about now I should mention Isabella wrangled all of this from her home base at Leopold Downs Station, working with a US-based production company, all the while supporting her partner manage the station.
I sat down with Isabella (albeit, virtually) to learn more about the inspiration and dedication behind Prinking in Pindan, and getting a tidbit of what’s to come.
FIRSTLY, CONGRATULATIONS ON THE LAUNCH OF PRINKING IN PINDAN - CLEARLY A GAP IN THE MARKET THAT PEOPLE HAVE BEEN WAITING FOR! WHAT WAS THE WATERSHED MOMENT THAT MADE YOU DECIDE TO GO FOR IT AND START YOUR OWN BRAND?
The turning point for starting Prinking in Pindan came when I realised I wanted to have something of my own that I was passionate about. While my partner manages a station in the
Kimberley and I work alongside him, we both love this lifestyle. However, I knew I wouldn't have the opportunity to manage the station myself. I wanted a project I could work on independently. This led me to think about starting my own business, focusing on something everyone needs consistently. That's how Prinking in Pindan came alive — because in the Agriculture industry, you can never have too many jeans.
HOW DID YOU COME UP WITH THE NAME ‘PRINKING IN PINDAN’?
I wanted a name that would capture the spirit of the Kimberleys and also incorporate an element of fashion. After some contemplation, the word "Pindan" came to mind. Pindan is a term used to describe the distinctive red soil and landscapes of the Kimberleys, a perfect representation of our location.
But I also wanted a word that conveyed the idea of dressing up and feeling good in what you wear. That's when I stumbled upon the word "prinking," which means to dress up and deck out. It felt like the perfect fit. Combining "Prinking" with "Pindan" not only represented the fashion aspect but also paid homage to the beautiful place we called home. And so, "Prinking in Pindan" was born. The name encapsulates our love for the Kimberleys and our commitment to providing high-quality, stylish jeans for those who live and work in this unique region. It’s more than just a brand name; it’s a tribute to the land and lifestyle that inspire us every day.
IT'S FAIR TO SAY THE STRUGGLE TO FIND THE PAIR OF JEANS IS ANNOYING AT BEST. WHAT WERE THE KEY FACTORS THAT WENT INTO THE DESIGN OF PRINKING IN PINDAN JEANS?
The key factors that went into designing The Pindan Jeans were, of course, the denim — something that was durable for a working lifestyle but also comfortable enough to wear for long days. Additionally, they needed to look flattering because what woman doesn’t love a flattering denim? Then there was the fit, style, and color. The list goes on, but trying to get all these elements to work together was the main challenge in designing the Pindans.
HOW LONG DID IT TAKE TO GO THROUGH THE PROCESS OF SAMPLING AND GETTING THE JEANS 'JUST RIGHT'?
The process of sampling The Pindan Jeans took several months. This involved numerous iterations and refinements, as well as testing and feedback. Additionally, there was travel involved between each phase. Since I design the jeans myself and they are made in the US, every sample had to be shipped, adding to the time and complexity of getting them just right.
I CAN IMAGINE YOUR MIND RUNS WILD WITH IDEAS OF ALL THE DIFFERENT STYLES YOU OULD HAVE! HOW MANY STYLES AND SIZES DID YOU LAUNCH WITH?
We launched with our first style, "The Relaxed Pindans," which was released in 10 sizes with 4 inseams. Next, we are working on launching "The Original Pindans," which will also be available in 10 sizes but with 3 inseams. We have many more ideas and styles to come.
THE FIRST DROP OF JEANS NEARLY SOLD OUT IN THE FIRST 15 MINUTES. IS THIS SORT OF ESPONSE ANYTHING NEAR WHAT YOU EXPECTED?
Selling out in the first 15 minutes was honestly such a shock to me! I was thrilled to even think 20 orders for the first day of launch would be sold. I was so grateful and overwhelmed when I saw that 150 pairs of jeans were sold out in the first 15 minutes of launch, and completely sold out by the end of that day. This response far exceeded my expectations for this launch, and I'm incredibly thankful for everyone's support and enthusiasm!
WHAT CAN WE EXPECT TO SEE IN THE FUTURE FROM PRINKING IN PINDAN?
In the future, you can expect to see Prinking in Pindan expanding with larger quantities of jeans, introducing more diverse styles and denims, and we're thrilled to announce the upcoming launch of our men's line! We're continuously working on new ideas and designs to meet the needs of our customers and enhance our product offerings. Stay tuned for all the exciting developments ahead!
Follow on socials to stay up to date!
Instagram: @prinking.in.pindan
Facebook: Prinking in Pindan
Website: www.prinkinginpindan.com
